branding an experienced business development firm

Ashmont Group Portolio Image

case study

the ashmont group



scope of work


01

project
services

__ brand research

__ market strategy

__ logo design

__ visual identity

__ packaging development

__ website development


02

project
context

__ new brand

__ launched 2016


the challenge

the ashmont group specializes in helping organizations consistently overcome their challenges with decades of business insights, experience, and guidance. establishing a massive brand that matched their own growth and increasing footprint into printed resources meant we had to take their existing values and update them with modern standards.

Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image
Ashmont Group Portolio Image

the solution


the new logo is our favorite part of this project. we paired a lot of visual elements and storytelling to cleary show the "mountain peaks of challenges" that businesses commonly encounter. the business sherpas of ashmont gave us a huge amount of inspiration for a bold and heavy logo badge that was always dominating the background of their marketing materials.






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