crafting a crypto currency mentorship site

Crypto Initiative Brand Portfolio Image

case study

crypto initiative



scope of work


01

services
offered

__ market strategy

__ logo design

__ packaging design

__ website development

__ marketing communication


02

project
context

__ new brand

__ launched 2020


the challenge

the crypto initiative is a new crypto currency web hub that gives both obbiest and professional traders the ability to share ideas, successes, and resources with each other. by connecting industry leaders, educators, and traders together, they aim to be the place where big ideas happen and fast information is shared.


Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image
Crypto Initiative Brand Portfolio Image

the solution


it's thrilling when we get to work on a "digital-first" brand. we took a lot of inspiration and visual cues from the fintech industry and came out with a big, sharp, and refreshing brand identity that just works - and it works everytime. we have strong lines, big statements, fun use of colors, and a visual pattern that syncs everything together. the set of patterns developed was particularly important for this brand - your point of connection through social media, news, or downloads might be different, but it'll always be cohesive.






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