__ brand research
__ logo design
__ visual identity
__ packaging design
__ new brand
__ launched 2016
kombu brew sought to bring traditional russian methods with hand-foraged elements to the every day tea drinker. we combined a lot of tricks, ideas, and inspiration to make a dominant packaging identity. the goal was to show a natural jounrey of elements that, when brewed into kombucha, became bright and colorful.
"we wanted clarity and color. mixing so many elements gave us something bold that could own it's spot on a busy shelf."
we knew that to get attention, we needed a big idea. kombu brew is bright, bold, and exciting. the usage of color - greyscale to solid color - solves a couple riddles. the color palette lets customers identify their favorite flavors and the custom typography goes a long way to set the tone, whether on the bottles themselves or on marketing materials.