__ brand research
__ logo design
__ visual identity
__ packaging design
__ new brand
__ launched 2016
kombu brew sought to meld traditional methods of kombucha brewing with modern flavors through hand-foraged elements to the every day tea drinker. we combined a lot of tricks, ideas, and inspiration to make a dominant but refreshing identity to own it's place on a shelf. the goal was to have an extra focus on consistent details to let the packaging show a natural journey of individual elements that, when brewed into kombucha, became bright and colorful.
"we wanted clarity and color. mixing so many elements gave us something bold that could own it's spot on a busy shelf."
we knew that to get attention, we needed a big idea. the logo, custom typography, and marketing materials for kombu brew is bright, bold, and exciting and delivers exactly that. the usage of color - greyscale to solid colors - solves a couple puzzles. the color palette lets customers identify their favorite flavors at a glance and the custom typography goes a long way to set the tone, whether on the bottles themselves or on marketing materials.