launching a new kombucha tea drink

Kombu Brew Brand Portfolio Image

case study

kombu brew



scope of work


01

project
services

__ brand research

__ logo design

__ visual identity

__ packaging design


02

project
context

__ new brand

__ launched 2016


the challenge

kombu brew sought to meld traditional methods of kombucha brewing with modern flavors through hand-foraged elements to the every day tea drinker. we combined a lot of tricks, ideas, and inspiration to make a dominant but refreshing identity to own it's place on a shelf. the goal was to have an extra focus on consistent details to let the packaging show a natural journey of individual elements that, when brewed into kombucha, became bright and colorful.


Kombu Brew Brand Portfolio Image

"we wanted clarity and color. mixing so many elements gave us something bold that could own it's spot on a busy shelf."

- nic von schneider, creative director
Kombu Brew Brand Portfolio Image
Kombu Brew Brand Portfolio Image
Kombu Brew Brand Portfolio Image
Kombu Brew Brand Portfolio Image
Kombu Brew Brand Portfolio Image

the solution


we knew that to get attention, we needed a big idea. the logo, custom typography, and marketing materials for kombu brew is bright, bold, and exciting and delivers exactly that. the usage of color - greyscale to solid colors - solves a couple puzzles. the color palette lets customers identify their favorite flavors at a glance and the custom typography goes a long way to set the tone, whether on the bottles themselves or on marketing materials.