__ brand research
__ logo design
__ visual identity
__ packaging design
__ launched 2020
kooper + kooper is an east-coast based nautical architecture firm that wanted a bolder approach to their craft - the meticulous craftmenship of sailboats. the use of their icon and consistent sets of imagery had to be at the front while still paying homage to their past.
this was such an interesting build because we worked on the total project in several phases. our baseline was to incorporate decades of sailing culture while developing some new and timeless standards.
we built a new logo after updating the old typography and fine tuning the colors. next we built a regular set of patterns and branding resources so they were always using their new, bold badge in a consistent manner. outlining a new set of communication and packaging was the final touch to set this brand in the right direction.