assembling a secret tea club

New World Tea Order Case Study Example

case study

new world tea order



scope of work


01

services
offered

__ brand strategy

__ product naming

__ logo design

__ packaging desgin

__ website design

__ digital media design


02

project
context

__ new brand

__ launched 2020


the challenge

once in a while, a project comes to us and the idea is instantly clear in our head. working with a new world tea order was almost that project. we had an objective to build a genre-defining subscription box for a tea company in an already packed market. they had a unique service of providing the rarest teas from around the world - and that gave us the perfect starting point to develop the name, theme, design, and style.


New World Tea Order Case Study Example
New World Tea Order Case Study Example
New World Tea Order Case Study Example
New World Tea Order Case Study Example
New World Tea Order Case Study Example
New World Tea Order Case Study Example
New World Tea Order Case Study Example
New World Tea Order Case Study Example

the solution


this could be one of the most wild projects we have done to date. we talked a lot and realized that if they wanted to sell the rarest teas from around the world in a subscription box, let's treat them like they secret tea club they are. once we settled on that, the vision laid out perfectly.

adopting a lot of inspiration from sacred geometry, secret societies, and especially tarot cards, we put together a huge, widespread, but still extremely cohesive visual brand that we are immensely proud of. a particular focus was how we made use of the experiences in printed materials to really hype the secret society theme.






Rich Williams Real Estate

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