upscaling a real estate expert

Rich Williams Brand Portfolio Image

case study

rich williams real estate



scope of work


01

services
offered

__ market strategy

__ logo design

__ packaging design

__ digital media design


02

project
context

__ new brand

__ launched 2019


the challenge

real estate agents are having more and more trouble standing apart from the crowd. from concise market strategies, to cohesive visual apperances, and even confusing social media designs - there is too much competition and too little design clarity.

we spent a lot of time speaking with rich williams about his space in a busy market, the messaging that was unique to him, and the families he wanted to help. he had passion and ideas and we had the ability to show it.


Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image
Rich Williams Brand Portfolio Image

the solution


we had a blast working with rich williams to develop his brand communication and visual style. we collaborated together for months on strategy, and soon the conversations started to be lead by him. his idea for a logo revolved around "being a guide, compass, or map" and you can certainly see how the idea evolved. this visual brand focusing on modular designs, so no matter the medium, his consistent style will always clearly point you in the right direction.






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