__ market strategy
__ logo design
__ packaging design
__ digital media design
__ new brand
__ launched 2019
real estate agents are having more and more trouble standing apart from the crowd. from concise market strategies, to cohesive visual apperances, and even confusing social media designs - there is too much competition and too little design clarity.
we spent a lot of time speaking with rich williams about his space in a busy market, the messaging that was unique to him, and the families he wanted to help. he had passion and ideas and we had the ability to show it.
we had a blast working with rich williams to develop his brand communication and visual style. we collaborated together for months on strategy, and soon the conversations started to be lead by him. his idea for a logo revolved around "being a guide, compass, or map" and you can certainly see how the idea evolved. this visual brand focusing on modular designs, so no matter the medium, his consistent style will always clearly point you in the right direction.