__ brand strategy
__ logo design
__ packaging design
__ social media design
__ new brand
__ launched 2019
a sweeter experiment cupcakery gave us a lot of freedom with their brand. the owner wanted a simple and sharp focus: design an artisanal brand from the ground up that reflected both the science of chemistry and the art of baking. the trick was to show those elements without being forced to say it outright.
"The design created allowed me to do everything from social marketing to ordering business cards and car magnets. They do phenomenal work that is clean, easy to read and on point with whatever product you are selling. I highly recommend using Glyph for all your logo and website design needs."
this project was tricky at first, we didn't want to use generic elements without having a purpose behind them so we looked for the theme that would bind everything together. one day the inspiration hit us like a truck. we stumbled on the molecular building blocks of cooking and our vision was set. everything about a sweeter experiment cupcakery brand reflects the modular compositions of crafting the perfect cupcake from the ground up.