developing a chic cupcakery identity

Sweeter Experiment Case Study Image

case study

a sweeter experiment cupcakery



scope of work


01

services
offered

__ brand strategy

__ logo design

__ packaging design

__ social media design


02

project
context

__ new brand

__ launched 2019


the challenge

a sweeter experiment cupcakery gave us a lot of freedom with their brand. the owner wanted a simple and sharp focus: design an artisanal brand from the ground up that reflected both the science of chemistry and the art of baking. the trick was to show those elements without being forced to say it outright.


Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image
Sweeter Experiment Case Study Image

the solution


this project was tricky at first, we didn't want to use generic elements without having a purpose behind them so we looked for the theme that would bind everything together. one day the inspiration hit us like a truck. we stumbled on the molecular building blocks of cooking and our vision was set. everything about a sweeter experiment cupcakery brand reflects the modular compositions of crafting the perfect cupcake from the ground up.






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