rebranding a united states swim team

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case study

USA Down Syndrome Swimming



scope of work


01

services
offered

__ market research

__ brand strategy

__ logo design

__ packaging design

__ digital media design


02

project
context

__ rebrand

__ launched 2021


the challenge

working with the united states of america down syndrome swimming team was one of the most passionate projects we have ever done. full stop. with all the amazing organizations we have worked with, this one was special as we were tasked with helping them not just change their logo, but change they way people saw them, change how they communicated to athletes, coaches, and donors, and most importantly, change how they saw themselves.


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USADSS Case Study Image
USADSS Case Study Image
USADSS Case Study Image
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"When Glyph Marketing decides to take on a project, they DIVE IN with you until the murky waters clear. There is no question that they are passionate about their comprehensive rebranding process. At USA Down Syndrome Swimming, we learned to articulate our dreams for our athletes which led to a concise, achievable vision. We will be walking tall at the next World Championship!"

Susan Drumright

Board Member


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USADSS Case Study Image
USADSS Case Study Image
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the solution


we worked with the usa down syndrome swimming team for months in a strategic capacity to discover and articulate the things that they were most passionate about. we helped identify and broadcast their purpose, their values, their mission, and even their core ethos as a board before jumping into the design phase. every weekly meeting was so inspiring - they only cared for how well they could better conntect with down syndrome athletes by bringing inclusion and sportmanship to the forefront. we only hope we can partner with a board with this much passion again in the future. as for the design, we are so proud of the guidelines we created, giving everything from clothing to social presence a new look that matched the heart of a T21 swim warrior.

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