growing a simple and true coffee roaster

Verity Coffee Case Study Preview

case study

verity coffee roasting



scope of work


01

services
offered

__ brand strategy

__ logo design

__ packaging design

__ environment design


02

project
context

__ rebrand

__ launched 2020


the challenge

verity coffee roasting co. is the exact result we hope for when we collaborate with a brand to put their five year plan into action. there were lots of ideas revolving around about how to represent their deep passion of coffee with their favorite customers. we started by delving into a lot of exercises on the tone and marketing feel we wanted to achieve. After a lot of rewriting and testing, we arrived to a grounded idea that gave way to huge purpose and even larger message. after all, grand marketing comes from grand ideas.


Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example
Verity Coffee Case Study Example

the solution


we wanted this project to be different because you can buy coffee from just about anywhere, but you can't buy coffee made with a cult-like passion everywhere. we got extremely deep in our research - ultimately discovering a new ethos to represent their claim behind "true coffee". from this core branded dialogue, we were able to craft the entire brand; from the bold logo to the fresh packaging, in a way that no person will ever claim they don't obsess over your coffee more than you.






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