rebrand brand / launched 2020
market research / brand strategy / logo design / packaging design / digital media design
Triton Legal PLC
rebrand brand / launched 2020
market research / brand strategy / logo design / packaging design / digital media design
triton is a rapidly growing legal defense firm that didn't seem to "mesh" with the other legal firms of their region. there is a common set of dialogue you hear from their neighboors, and there is a reason they strived to be different. As they grew in size, the founding partners realized they had outgrown their brand messaging, their previous logo, and their marketing direction. our job was to ask a lot of tricky questions to come up with a lasting ethos and identity that they would be proud to wear in and out of the courtroom..
The rebrand for Triton Legal is about balance. It walks the fine line between modern and classic. Bold statements meshed perfectly with classical ideals. Our greatest accomplishment with this logo and visual system is the instant cohesiveness from the total elements.
You can flip between the business card, printed guides, or digital marketing campaigns and it still promises that this comes from the same legal firm. Triton Legal is not afraid to stand for your rights, and this new brand identity does not shrink from the challenge.
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