insights
Adapt Or Be Left Behind: The Early Signs It's Time To ReBrand
Oct 10, 2023You can't put a flag in the ground and expect your brand to always be the best it can be. The moment you take your hand off the wheel of a well-researched, well-executed brand, it already starts to weaken. These many forces aren't just a nuisance, many famous brands have almost closed their doors from changing customer sentiment, marketing mishaps, and intense competition.
awards
GLYPH featured in global selection of best design trends of 2023
May 10, 2023We are proud to be featured in a global list of the brand agencies that are shaping the world of tomorrow. A project of ours was selected to represent the brand design trends of 2023 by DesignRush.
insights
The 8 Rules To Outmaneuver The Competition
Mar 15, 2023Competition is fierce. And it's a safe bet that it will never lessen. So how does your brand shortcut the line to step in front of competitors and face customers that you truly know you should be servicing?
insights
Master The Market: How To Differentiate Your Brand
Feb 27, 2023Competition is fierce. And it's a safe bet that it will never lessen. So how does your brand shortcut the line to step in front of competitors and face customers that you truly know you should be servicing?
insights
Brand Voice: How To Converse With Customers That Matter
Nov 16, 2022There's one thing that can set a brand apart like no other—its voice. The concept of brand voice is the unique melody that resonates with your audience, the tone that colors every interaction, and the personality that forges lasting connections.
awards
GLYPH Recognized As Best Michigan-Based Brand Marketing Agencies
Aug 8, 2022While we measure our success by the success of each client, we couldn’t be more proud to announce that we have been recognized as one of the Best Michigan-Based Brand Marketing Agencies in America!
press
GLYPH Takes Home Judge's Choice + 3 Awards From American Advertising Federation 2022
March 1, 2022GLYPH won a total of 4 awards on three projects including a Judge's Choice, two gold, and one silver awards for the American Advertising Awards 2022, GLBR.
insights
Brand Culture Matters: The Power Of Leading With Purpose
Nov 13, 2021What is the one thing that sets your organization apart from all of the others? It's kinda obvious but those other organizations don't have you - or rather, your brand.
insights
The 3 Types Of Rebrands, And Which Takes You To The Next Level
July 11, 2021Does your strategy create a favorable direction for your brand with factors such as differentiation from competitors, messaging clarity for customers, and a unique visual identity for a product or service that stays in the minds of consumers?
awards
GLYPH Awarded Top Brand Management Agencies In Michigan
April 25, 2021While we measure our success by the success of each client, we couldn’t be more proud to announce that we have been recognized as one of the Best Michigan-Based Brand Marketing Agencies in America!
insights
Own a Winning Brand With Vision, Mission, & Values
Oct 7, 2020What is the one thing that sets your organization apart from all of the others? It's kinda obvious but those other organizations don't have you - or rather, your brand.
insights
What Is Brand Design? [And Why It's Worth The Investment]
Aug 14, 2020People don’t buy because of a logo. They don’t become repeat customers because the colors are perfect. Similarly, they probably don’t choose you over a competitor because you had the best font.
insights
The Ultimate Branding Glossary: Key Terms Business Leaders Must Know
June 25, 2020For the business or startup looking to launch a new brand, tackle a rebrand, overhaul their marketing strategy, or simply wanting to learn more about branding terminology, you will probably face many terms that overlap existing concepts, or could be entirely new to your vocabulary.