rebrand / launched 2020
market research / brand strategy / logo design / packaging design / environment design
Verity Coffee Roasting Co.
rebrand / launched 2020
market research / brand strategy / logo design / packaging design / environment design
verity coffee roasting co. is the exact result we hope for when we collaborate with a brand to put their five year plan into action. there were lots of ideas revolving around about how to represent their deep passion of coffee with their favorite customers. we started by delving into a lot of exercises on the tone and marketing feel we wanted to achieve. After a lot of rewriting and testing, we arrived to a grounded idea that gave way to huge purpose and even larger message. after all, grand marketing comes from grand ideas.
we worked with the usa down syndrome swimming team for months in a strategic capacity to discover and articulate the things that gave them heart. we helped identify and broadcast their purpose, their values, their mission, and even their core ethos as a board before jumping into the design phase. each weekly meeting was so inspiring - their core drive was to better connect with and lead down syndrome athletes by bringing inclusion and sportsmanship to the forefront. we hope we can partner with an organization with this much passion again in the future.
the design proposed unique challenges. working with a national team that competed on the international level - we had certain expectations to portray and represent. we are so proud of the guidelines we created, giving everything from clothing to social presence a new look that matched the spirit of a T21 swim warrior.
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