new brand / launched 2021
market research / naming / brand strategy / logo design / packaging design / digital media design
Third Coast Botanical
new brand / launched 2021
market research / naming / brand strategy / logo design / packaging design / digital media design
third coast botanical is newly opening business featuring a plant science laboratory and a plant boutique where shoppers can explore specially cultivated plants and engage in a build-your-own terrarium bar. what made working with third coast so exciting is our history - we had worked with the founder a couple years ago on an urban farm and couldn't wait to partner with him again. with this business, we wanted an expansive and unique visual system that rekindled the art deco styling and broadcast a logo that was "a window to a garden".
the idea of a "conservatory window" gave us a great starting point for third coast botanical. we worked together on a deep brand philosophy and some fast inspiration the founder had, added a dash of sacred geometry (a favorite of both) and we were able to develop a singularly passionate and exciting brand identity.
we envisioned a stunning neo art deco pattern and after many iterations, sketches, and concepts, we had hand-crafted a complex, repeating pattern. this pattern is integrated across the brand into a packaging system that can't be missed alongside interior design elements and even clothing. we ended up with a brand design that will stimulate every shopper that walks by and wants a little more garden in their life.
"GLYPH pushes the expectations of 'industry standard' well beyond basic. These are passionate people working hard to help passionate people pursue their vision of a dream business. Have one conversation with this team and you'll never look elsewhere again. GLYPH sets the pace for 'industry standard'. Make the easy decision."
Judge's Choice Award
2022 American Advertising Awards - GLBR
Gold Award
Integrated Brand Identity
2022 American Advertising Awards - GLBR
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